• #ChangeStory: Airbnb

    Do you know how Airbnb not only started but are surviving the pandemic?

    Two friends couldn't afford the rent on their shared accommodation in San Francisco, so they decided to get air mattresses and offer their services as part time tour guides to convention attendees.

    They managed to attract 3 weekend guests and made enough money to pay their next month's rent.

    That little success inspired them to recruit a third friend to help them make affordable room rentals a long-term business.

    And lo, the website was built which allowed anyone to make their sofa, guest room, second property etc. available to tourists and travellers.

    The rest, as they say, is history.

    But how about the pandemic?

  • #ChangeStory: Lego

    Do you know what changes Lego made to become the success they are today?


    I love a good turnaround story, and this is a great one – Lego didn’t just focus on cost savings, but also worked on creating new product lines, expanding customer reach, creating new customers AND leveraged the trend for customer content on social media.


    Started in 1932 but by the late 1990s Lego was struggling through a serious financial crisis, which gave CEO Jorgen Vig Knudstorp some major challenges when he started there in 2004.


    What did he do?

  • #ChangeStory: Nintendo

    Do you know how Nintendo went from raging success to almost failure back to success again?

    I was and am a big Nintendo fan and have to confess to perhaps having had a little Mario Brothers addiction in the past.


    Let’s face it, they were huge in the 80s and 90s. And then they launched the Game Boy on 21st April 1989, allowing their fans to take their games with them wherever they went. 

    Game over, right? They owned the video market.

  • #ChangeStory: IBM

    Did you know the behemoth that is IBM lost $16B at one point in it's history?

    In the early 90s, IBM was struggling,  their stock price had dropped from $43 in 1987 to $13 in the 90s and they were expected to fail.


    That's a lot of money to lose!  How did they manage that?

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