Defining Change
Current State
You may already have a defined Mission, Vision, Values and Strategy
OR you may be looking to update it
OR you may be a start up or pivoting and having to create from scratch.
Tools
HOW
DO YOU WRITE A MISSION STATEMENT?
TO HELP YOU WRITE A MISSION STATEMENT
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WHAT
IS A MISSION STATEMENT?
A Mission Statement defines both the organisation’s purpose AND the primary objectives
Mission Statements should be short, clear and powerful – one sentence or a short paragraph
WHY
HAVE A MISSION STATEMENT?
To explain to people both inside and outside of the organisation why you exist as a business