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She Writes Change
Expert insights on project & programme management, business transformation, and AI. Read practical advice from 15+ years of consulting and delivery experience


Top 10 AI Risks
Understand your risks before you go all in for AI. Successful AI implementation needs a clear business case, supported by strong data foundations, and a change management strategy that puts people at the heart.
Sally-Anne Baxter
Dec 51 min read
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AI Strategy: Build, Partner or Buy
Want to start an AI project but don't know whether to Buy, Partner or Build?
The "Buy vs. Partner vs. Partner" dilemma is not a new one, but in the age of AI, it has become one of the most critical strategic decisions a leadership team can make. Before your data science and engineering teams default to "we'll build it ourselves", it is critical to recognise that this is more than just a technical preference, it's a decision that will fundamentally shape your project's scope,
Sally-Anne Baxter
Dec 11 min read
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Why AI needs the Product Lens
AI needs to be viewed through the Product lens, as it's never going to be a project, where you go live and walk away. If you treat AI like a project, your AI initiatives aren't going to deliver sustained value.
Sally-Anne Baxter
Nov 42 min read
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What if your AI wins were hiding in your most boring problems?
What if your AI wins were hiding in your most boring problems? The real game-changers aren't necessarily the flash AI demos but, instead, the biggest wins could come from using AI to tackle everyday annoyances that quietly eat up your time. Companies that start by automating these boring tasks quickly build confidence and experience. Then, tackling bigger, more ambitious AI projects feels a lot more manageable.
Sally-Anne Baxter
Oct 302 min read
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Unlocking AI Value: 10 Steps for AI powered automation
Successful adoption of AI demands more than just technology. It requires the right structure, strategy and ongoing monitoring. I've written up the 10 steps I believe are key to lasting and scalable AI adoption, from choosing the right tasks and tools to managing risks and ensuring ethical alignment. These 10 steps help set the foundation for meaningful, sustainable impact.
Sally-Anne Baxter
Oct 281 min read
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Is Your AI Strategy Backwards?
There seem to be the same two patterns, companies either going all-in on AI (and crash) or avoid it entirely (and fall behind).
The smart approach isn't necessarily revolution, instead it's a systematic evolution, experimenting without over-committing.ย
AI isn't always going to be a system replacement, but a capability enhancement.ย
Don't underestimate the hidden complexities of integration, data security, and the need for new team skills.
Sally-Anne Baxter
Oct 231 min read
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Measuring ROI for AI Projects
Not sure how to measure ROI for AI Projects? Traditional ROI models don't work for AI projects. You can't always point to direct cost savings or revenue increases in year one. AI often delivers value in ways that don't fit into a standard business case template. The benefits are real but they are different.
Sally-Anne Baxter
Oct 222 min read
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Gen AI vs Agentic AI
onfused about the difference between Generative AI and Agentic AI?
As AI continues to move fast and reshape the way we work, it's crucial to understand the difference. ๐๐ก๐ ๐๐๐ฒ ๐๐ข๐๐๐๐ซ๐๐ง๐๐?
โด๏ธ Generative AI is reactive and collaborative. Agentic AI is proactive and independent.
Sally-Anne Baxter
Oct 211 min read
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AI needs People
There's been a lot of talk about AI taking over everyone's jobs.ย
Duolingo, Microsoft, Oracle and IBM all made redundancies in 2024, based on AI being able to replace workers. In 2024 alone, over 150,000+ workers were laid off, with 45% of cuts directly tied to AI automation.
Sally-Anne Baxter
Oct 171 min read
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How to make sure your AI Project Succeeds
After years of managing technology transformations, I've learned that you cant treat AI like "just another IT project". There are critical key differences, including mindset and approach.
AI projects aren't traditional tech projects with a new label. They operate under fundamentally different rules:
Sally-Anne Baxter
Oct 152 min read
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Building Trust with AI
How do you build trust when AI isn't 100% certain? Your board expects certainty, BUT your AI delivers probability. AI adoption is different to SaaS platforms and their 'deterministic systems'. But people are used to systems that are 100% predictable (think ERP, CRM). AI just doesn't work that way. AI operates in probabilities, not guarantees. And that probabilistic nature isn't a bug to be fixed in the next release, it's the core of how these systems function. I've been resea
Sally-Anne Baxter
Oct 152 min read
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AI won't replace Project Managers
Whilst AI can handle more of the technical and admin work, the uniquely human aspects of project management become MORE critical to success, not less.
Sally-Anne Baxter
Oct 72 min read
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10 Ways to Use AI for Strategy
Use AI to help you unlock strategic advantage. If you're looking for smarter and faster ways to shape strategy and drive successful outcomes, then take a swipe through the carousel to see 10 ways that AI can help you.
Sally-Anne Baxter
Oct 21 min read
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6 Tips for Using AI to Accelerate Innovation
Research shows that companies that invest in innovation consistently outperform their peers, interestingly especially during periods of economic uncertainty.
Sally-Anne Baxter
Sep 302 min read
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What Happens when AI Chatbots say "I love you"
"In aย recent MIT studyย on whether LLMs should be used as a therapist that tested model responses to psychiatric symptoms, the researchers noted that LLMs โencourage clientsโ delusional thinking, likely due to their sycophancy.โ
Sally-Anne Baxter
Sep 261 min read
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5 Human Factors that Make or Break AI Success
It's easy to think that 'digital natives' will adopt new AI tools easily. However, the reality is that training, communication and trust are just as critical, if not more so, for AI projects.
Sally-Anne Baxter
Sep 231 min read
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Making a Success of AI Projects
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๐ซ๐๐ฆ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐ : Itโs a business tool, not a side experiment so apply the same strategic intent, and ROI focus you would to any core investment
Sally-Anne Baxter
Sep 171 min read
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5 Tips for using AI to generate Cost Benefit Analysis for Projects
Using AI, Project Managers and Leaders can create more compelling project Cost Benefit data.
Sally-Anne Baxter
Sep 121 min read
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The AI for Project Management Market is Exploding
The AI for project management market is predicted to hit $14.45 billion by 2034. Organisations betting on AI for scheduling, risk management, governance, and admin are seeing measurable gains in cost control, agility and oversight.
Sally-Anne Baxter
Sep 81 min read
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When AI becomes invisible
When AI becomes invisible, how do we stay aware of what we're actually interacting with?
Sally-Anne Baxter
Sep 42 min read
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