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She Writes Change
Expert insights on project & programme management, business transformation, and AI. Read practical advice from 15+ years of consulting and delivery experience
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𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐚 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭, 𝐢𝐭'𝐬 𝐚 𝐭𝐲𝐩𝐞 𝐨𝐟 𝐩𝐫𝐨𝐣𝐞𝐜𝐭
84% of executives say innovation is critical to their growth strategy, yet only 6% are satisfied with their innovation performance (Department of Innovation). I've personally seen innovation talked about but, in practice, it often doesn't happen. The structure isn't in place and the culture stymies risk taking, rather than encouraging it.
Sally-Anne Baxter
Dec 92 min read


Top 10 AI Risks
Understand your risks before you go all in for AI. Successful AI implementation needs a clear business case, supported by strong data foundations, and a change management strategy that puts people at the heart.
Sally-Anne Baxter
Dec 51 min read


AI Strategy: Build, Partner or Buy
Want to start an AI project but don't know whether to Buy, Partner or Build?
The "Buy vs. Partner vs. Partner" dilemma is not a new one, but in the age of AI, it has become one of the most critical strategic decisions a leadership team can make. Before your data science and engineering teams default to "we'll build it ourselves", it is critical to recognise that this is more than just a technical preference, it's a decision that will fundamentally shape your project's scope,
Sally-Anne Baxter
Dec 11 min read


𝐃𝐞-𝐫𝐢𝐬𝐤𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐰𝐢𝐭𝐡 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐦𝐚𝐩𝐬
Customer journey mapping, be it internal of external customers, is more than a fully CX exercise. It's an excellent project planning tool that spots problems before a line of code is even written.
𝐇𝐨𝐰 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬
Map out every touchpoint your customer will have with what you're building. Do this upfront, before you've committed budget. This will let you see and structure processes and features early on, making sure you also spot issues that could blindside you after l
Sally-Anne Baxter
Nov 242 min read


Building and Launching successful Products
Building and launching successful products means understanding what success looks like in the first place. And a good ‘product project’ is more than just being on time and budget.
Sally-Anne Baxter
Nov 181 min read


The most important person in your project kick-off is never in the room.
The team, the sponsors, and the stakeholder are all there. Scope, goals, and timelines are aligned. But the most critical voice is missing: the end-user. Not the internal client. Not the budget holder. But the person who really matters, whose life or work we are supposed to be improving. When the customer isn't represented from day one, we risk delivering a project that's on time, on budget, BUT isn't fit for purpose.
Sally-Anne Baxter
Nov 171 min read


Post-Mortems won't save your project
Post-Mortems or Lessons Learned are useful if run properly, of course, BUT they won't save your project. We've normalised learning lessons after delivery, after the damage, after the failure.
But what if there was a better way?
Sally-Anne Baxter
Nov 131 min read


The £1,500 Project Meeting
The most expensive thing in your project isn't what you think. It's a the endless one-hour meetings with either the wrong people, or the wrong agenda. And I've seen this everywhere, hell, I've definitely been guilty of it myself in the past!
Sally-Anne Baxter
Nov 111 min read


Stop asking for Project Lessons Learned
Stop asking for "Lessons Learned". Start asking for "Lessons Applied". How many times have you sat in a post project meeting review, listing out all the "Lessons Learned", only see them filed away in a document that's never read again?
Sally-Anne Baxter
Nov 101 min read


Why AI needs the Product Lens
AI needs to be viewed through the Product lens, as it's never going to be a project, where you go live and walk away. If you treat AI like a project, your AI initiatives aren't going to deliver sustained value.
Sally-Anne Baxter
Nov 42 min read


Are you Leading a Project or a Product?
I've delivered both projects and products (from idea to market), and there are significant differences in how you need to approach them.
Many "projects" are actually products in disguise, and that's why they fail to deliver long term value.
Sally-Anne Baxter
Nov 31 min read


Debunking a Persistent Project Management Myth
Debunking a Persistent Project Management Myth: It's not just Time and Budget we manage. One of the biggest misconceptions in project management is that PMs are simply “deadline-and-budget enforcers.” In reality, the best project managers know that success is measured by more than on-time delivery and cost control. While timelines and budgets are essential constraints, modern PMs balance a wider set of priorities, quality, stakeholder satisfaction, team morale, and business
Sally-Anne Baxter
Oct 311 min read


What if your AI wins were hiding in your most boring problems?
What if your AI wins were hiding in your most boring problems? The real game-changers aren't necessarily the flash AI demos but, instead, the biggest wins could come from using AI to tackle everyday annoyances that quietly eat up your time. Companies that start by automating these boring tasks quickly build confidence and experience. Then, tackling bigger, more ambitious AI projects feels a lot more manageable.
Sally-Anne Baxter
Oct 302 min read


The Art of Intelligent Escalation in Project Management
Stop annoying your sponsors: 𝐌𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 "𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐄𝐬𝐜𝐚𝐥𝐚𝐭𝐢𝐨𝐧".
Escalate too often, and you look incapable. Escalate too late, and you become a liability. Sound familiar? Before even thinking about your sponsor, ask: "Can my team and I solve this without external help?" and "Is this issue significant enough to warrant executive attention?" This shows you respect your own authority and your sponsor's time.
Sally-Anne Baxter
Oct 291 min read


Unlocking AI Value: 10 Steps for AI powered automation
Successful adoption of AI demands more than just technology. It requires the right structure, strategy and ongoing monitoring. I've written up the 10 steps I believe are key to lasting and scalable AI adoption, from choosing the right tasks and tools to managing risks and ensuring ethical alignment. These 10 steps help set the foundation for meaningful, sustainable impact.
Sally-Anne Baxter
Oct 281 min read


Project Management - Fixing Green Light Syndrome
Your project dashboard is a sea of green but you know something's off. Your status updates say everything is on track, your weekly reports are all positive. But you know that it's not accurate. 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐆𝐫𝐞𝐞𝐧 𝐋𝐢𝐠𝐡𝐭 𝐒𝐲𝐧𝐝𝐫𝐨𝐦𝐞!
Sally-Anne Baxter
Oct 272 min read


Is Your AI Strategy Backwards?
There seem to be the same two patterns, companies either going all-in on AI (and crash) or avoid it entirely (and fall behind).
The smart approach isn't necessarily revolution, instead it's a systematic evolution, experimenting without over-committing.
AI isn't always going to be a system replacement, but a capability enhancement.
Don't underestimate the hidden complexities of integration, data security, and the need for new team skills.
Sally-Anne Baxter
Oct 231 min read


3 Voices needed for Successful Transformations
Successful Transformations need 3 distinct voices in the room from day one - Voice of the Customer, Voice of the Employee, Voice of the System.
Sally-Anne Baxter
Oct 231 min read


Measuring ROI for AI Projects
Not sure how to measure ROI for AI Projects? Traditional ROI models don't work for AI projects. You can't always point to direct cost savings or revenue increases in year one. AI often delivers value in ways that don't fit into a standard business case template. The benefits are real but they are different.
Sally-Anne Baxter
Oct 222 min read


Gen AI vs Agentic AI
onfused about the difference between Generative AI and Agentic AI?
As AI continues to move fast and reshape the way we work, it's crucial to understand the difference. 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞?
✴️ Generative AI is reactive and collaborative. Agentic AI is proactive and independent.
Sally-Anne Baxter
Oct 211 min read
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