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She Writes Change
Expert insights on project & programme management, business transformation, and AI. Read practical advice from 15+ years of consulting and delivery experience


What if your AI wins were hiding in your most boring problems?
What if your AI wins were hiding in your most boring problems? The real game-changers aren't necessarily the flash AI demos but, instead, the biggest wins could come from using AI to tackle everyday annoyances that quietly eat up your time. Companies that start by automating these boring tasks quickly build confidence and experience. Then, tackling bigger, more ambitious AI projects feels a lot more manageable.
Sally-Anne Baxter
6 days ago2 min read


Unlocking AI Value: 10 Steps for AI powered automation
Successful adoption of AI demands more than just technology. It requires the right structure, strategy and ongoing monitoring. I've written up the 10 steps I believe are key to lasting and scalable AI adoption, from choosing the right tasks and tools to managing risks and ensuring ethical alignment. These 10 steps help set the foundation for meaningful, sustainable impact.
Sally-Anne Baxter
Oct 281 min read


Is Your AI Strategy Backwards?
There seem to be the same two patterns, companies either going all-in on AI (and crash) or avoid it entirely (and fall behind).
The smart approach isn't necessarily revolution, instead it's a systematic evolution, experimenting without over-committing.
AI isn't always going to be a system replacement, but a capability enhancement.
Don't underestimate the hidden complexities of integration, data security, and the need for new team skills.
Sally-Anne Baxter
Oct 231 min read


Measuring ROI for AI Projects
Not sure how to measure ROI for AI Projects? Traditional ROI models don't work for AI projects. You can't always point to direct cost savings or revenue increases in year one. AI often delivers value in ways that don't fit into a standard business case template. The benefits are real but they are different.
Sally-Anne Baxter
Oct 222 min read


Gen AI vs Agentic AI
onfused about the difference between Generative AI and Agentic AI?
As AI continues to move fast and reshape the way we work, it's crucial to understand the difference. 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞?
✴️ Generative AI is reactive and collaborative. Agentic AI is proactive and independent.
Sally-Anne Baxter
Oct 211 min read


AI needs People
There's been a lot of talk about AI taking over everyone's jobs.
Duolingo, Microsoft, Oracle and IBM all made redundancies in 2024, based on AI being able to replace workers. In 2024 alone, over 150,000+ workers were laid off, with 45% of cuts directly tied to AI automation.
Sally-Anne Baxter
Oct 171 min read


How to make sure your AI Project Succeeds
After years of managing technology transformations, I've learned that you cant treat AI like "just another IT project". There are critical key differences, including mindset and approach.
AI projects aren't traditional tech projects with a new label. They operate under fundamentally different rules:
Sally-Anne Baxter
Oct 152 min read


Building Trust with AI
How do you build trust when AI isn't 100% certain? Your board expects certainty, BUT your AI delivers probability. AI adoption is different to SaaS platforms and their 'deterministic systems'. But people are used to systems that are 100% predictable (think ERP, CRM). AI just doesn't work that way. AI operates in probabilities, not guarantees. And that probabilistic nature isn't a bug to be fixed in the next release, it's the core of how these systems function. I've been resea
Sally-Anne Baxter
Oct 152 min read


10 Ways to Use AI for Strategy
Use AI to help you unlock strategic advantage. If you're looking for smarter and faster ways to shape strategy and drive successful outcomes, then take a swipe through the carousel to see 10 ways that AI can help you.
Sally-Anne Baxter
Oct 21 min read


6 Tips for Using AI to Accelerate Innovation
Research shows that companies that invest in innovation consistently outperform their peers, interestingly especially during periods of economic uncertainty.
Sally-Anne Baxter
Sep 302 min read


5 Human Factors that Make or Break AI Success
It's easy to think that 'digital natives' will adopt new AI tools easily. However, the reality is that training, communication and trust are just as critical, if not more so, for AI projects.
Sally-Anne Baxter
Sep 231 min read


Making a Success of AI Projects
𝐅𝐫𝐚𝐦𝐞 𝐲𝐨𝐮𝐫 𝐀𝐈 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠: It’s a business tool, not a side experiment so apply the same strategic intent, and ROI focus you would to any core investment
Sally-Anne Baxter
Sep 171 min read


5 Tips for using AI to generate Cost Benefit Analysis for Projects
Using AI, Project Managers and Leaders can create more compelling project Cost Benefit data.
Sally-Anne Baxter
Sep 121 min read


5 Tips for Using AI to write Opportunity Statements
The right 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐬𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭 gets funding, alignment and traction, and AI can help you write it in hours, not weeks.
Sally-Anne Baxter
Sep 21 min read


Navigating Uncertainty in AI Projects
Like any technology, AI comes with it's own set of risks, from emergence of unexpected capabilities, hallucinations, creative interpretations to unexpected real-world behaviours.
Sally-Anne Baxter
Aug 311 min read


9 AI Project Challenges and How to Solve Them
Navigating AI Adoption: What's your biggest challenge and how do you solve it? Trying to harness AI can feel overwhelming. It's complicated and it's not SaaS, there are key challenges that need to be faced. From decision paralysis and a lack of skills to trying to grapple with infrastructure, ethics, data, security and change management.
Sally-Anne Baxter
Aug 271 min read


10 Methods for Delivering Successful AI Projects
If you're about to start leading AI transformation, or AI projects, or even sponsoring AI projects, then this is great tick list to get you started.
Sally-Anne Baxter
Aug 271 min read


Unlocking AI Potential
First, clearly define the specific business challenge you're facing. AI is most effective when applied to well-defined problems.
Sally-Anne Baxter
Aug 221 min read


How to Win with AI
𝐇𝐨𝐰 𝐭𝐨 𝐫𝐞𝐚𝐥𝐥𝐲 𝐰𝐢𝐧 𝐰𝐢𝐭𝐡 𝐀𝐈. Replacing humans isn't the answer. Making people more capable, creative and productive with the use of AI is.
Sally-Anne Baxter
Aug 112 min read
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