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She Writes Change
Expert insights on project & programme management, business transformation, and AI. Read practical advice from 15+ years of consulting and delivery experience


Is Your AI Strategy Backwards?
There seem to be the same two patterns, companies either going all-in on AI (and crash) or avoid it entirely (and fall behind).
The smart approach isn't necessarily revolution, instead it's a systematic evolution, experimenting without over-committing.
AI isn't always going to be a system replacement, but a capability enhancement.
Don't underestimate the hidden complexities of integration, data security, and the need for new team skills.
Sally-Anne Baxter
Oct 231 min read


Measuring ROI for AI Projects
Not sure how to measure ROI for AI Projects? Traditional ROI models don't work for AI projects. You can't always point to direct cost savings or revenue increases in year one. AI often delivers value in ways that don't fit into a standard business case template. The benefits are real but they are different.
Sally-Anne Baxter
Oct 222 min read


Making a Success of AI Projects
𝐅𝐫𝐚𝐦𝐞 𝐲𝐨𝐮𝐫 𝐀𝐈 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠: It’s a business tool, not a side experiment so apply the same strategic intent, and ROI focus you would to any core investment
Sally-Anne Baxter
Sep 171 min read


Unlocking AI Potential
First, clearly define the specific business challenge you're facing. AI is most effective when applied to well-defined problems.
Sally-Anne Baxter
Aug 221 min read
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