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She Writes Change
Expert insights on project & programme management, business transformation, and AI. Read practical advice from 15+ years of consulting and delivery experience


Top 10 AI Risks
Understand your risks before you go all in for AI. Successful AI implementation needs a clear business case, supported by strong data foundations, and a change management strategy that puts people at the heart.
Sally-Anne Baxter
Dec 51 min read


AI Strategy: Build, Partner or Buy
Want to start an AI project but don't know whether to Buy, Partner or Build?
The "Buy vs. Partner vs. Partner" dilemma is not a new one, but in the age of AI, it has become one of the most critical strategic decisions a leadership team can make. Before your data science and engineering teams default to "we'll build it ourselves", it is critical to recognise that this is more than just a technical preference, it's a decision that will fundamentally shape your project's scope,
Sally-Anne Baxter
Dec 11 min read


Is Your AI Strategy Backwards?
There seem to be the same two patterns, companies either going all-in on AI (and crash) or avoid it entirely (and fall behind).
The smart approach isn't necessarily revolution, instead it's a systematic evolution, experimenting without over-committing.
AI isn't always going to be a system replacement, but a capability enhancement.
Don't underestimate the hidden complexities of integration, data security, and the need for new team skills.
Sally-Anne Baxter
Oct 231 min read


Measuring ROI for AI Projects
Not sure how to measure ROI for AI Projects? Traditional ROI models don't work for AI projects. You can't always point to direct cost savings or revenue increases in year one. AI often delivers value in ways that don't fit into a standard business case template. The benefits are real but they are different.
Sally-Anne Baxter
Oct 222 min read


Making a Success of AI Projects
𝐅𝐫𝐚𝐦𝐞 𝐲𝐨𝐮𝐫 𝐀𝐈 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠: It’s a business tool, not a side experiment so apply the same strategic intent, and ROI focus you would to any core investment
Sally-Anne Baxter
Sep 171 min read


Navigating Uncertainty in AI Projects
Like any technology, AI comes with it's own set of risks, from emergence of unexpected capabilities, hallucinations, creative interpretations to unexpected real-world behaviours.
Sally-Anne Baxter
Aug 311 min read


10 Methods for Delivering Successful AI Projects
If you're about to start leading AI transformation, or AI projects, or even sponsoring AI projects, then this is great tick list to get you started.
Sally-Anne Baxter
Aug 271 min read


How to Win with AI
𝐇𝐨𝐰 𝐭𝐨 𝐫𝐞𝐚𝐥𝐥𝐲 𝐰𝐢𝐧 𝐰𝐢𝐭𝐡 𝐀𝐈. Replacing humans isn't the answer. Making people more capable, creative and productive with the use of AI is.
Sally-Anne Baxter
Aug 112 min read
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