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She Writes Change
Expert insights on project & programme management, business transformation, and AI. Read practical advice from 15+ years of consulting and delivery experience


AI Strategy: Build, Partner or Buy
Want to start an AI project but don't know whether to Buy, Partner or Build?
The "Buy vs. Partner vs. Partner" dilemma is not a new one, but in the age of AI, it has become one of the most critical strategic decisions a leadership team can make. Before your data science and engineering teams default to "we'll build it ourselves", it is critical to recognise that this is more than just a technical preference, it's a decision that will fundamentally shape your project's scope,
Sally-Anne Baxter
Dec 11 min read


What if your AI wins were hiding in your most boring problems?
What if your AI wins were hiding in your most boring problems? The real game-changers aren't necessarily the flash AI demos but, instead, the biggest wins could come from using AI to tackle everyday annoyances that quietly eat up your time. Companies that start by automating these boring tasks quickly build confidence and experience. Then, tackling bigger, more ambitious AI projects feels a lot more manageable.
Sally-Anne Baxter
Oct 302 min read


Gen AI vs Agentic AI
onfused about the difference between Generative AI and Agentic AI?
As AI continues to move fast and reshape the way we work, it's crucial to understand the difference. 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞?
✴️ Generative AI is reactive and collaborative. Agentic AI is proactive and independent.
Sally-Anne Baxter
Oct 211 min read


When AI becomes invisible
When AI becomes invisible, how do we stay aware of what we're actually interacting with?
Sally-Anne Baxter
Sep 42 min read


Unlocking AI Potential
First, clearly define the specific business challenge you're facing. AI is most effective when applied to well-defined problems.
Sally-Anne Baxter
Aug 221 min read
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