She Writes Change

Customer journey mapping, be it internal of external customers, is more than a fully CX exercise. It's an excellent project planning tool that spots problems before a line of code is even written. 𝐇𝐨𝐰 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬 Map out every touchpoint your customer will have with what you're building. Do this upfront, before you've committed budget. This will let you see and structure processes and features early on, making sure you also spot issues that could blindside you after l

The team, the sponsors, and the stakeholder are all there. Scope, goals, and timelines are aligned. But the most critical voice is missing: the end-user.  Not the internal client. Not the budget holder. But the person who really matters, whose life or work we are supposed to be improving. When the customer isn't represented from day one, we risk delivering a project that's on time, on budget, BUT isn't fit for purpose.

I've delivered both projects and products (from idea to market), and there are significant differences in how you need to approach them. Many "projects" are actually products in disguise, and that's why they fail to deliver long term value. 

Great Product Managers win markets. But Project Managers make sure that that great idea gets successfully launched to market.