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She Writes Change
Expert insights on project & programme management, business transformation, and AI. Read practical advice from 15+ years of consulting and delivery experience


There are Two Types of Project Managers
There are two types of Project Managers who walk into your business.
And the wrong type of PM, no matter how talented, can kill your delivery.
Sally-Anne Baxter
Sep 16, 20251 min read
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10 Signs Your Project needs an Alignment Reset
Having rescued multiple projects across fintech, hospitality, banking and financial services, I've seen the same warning signs appear again and again.
Sally-Anne Baxter
Sep 15, 20251 min read
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5 Moves for Proactive Project Delivery
As a project delivery and turnaround specialist, I've learned that the difference between project success and failure isn't about how fast you can put out fires.ย ย It's about preventing them from starting in the first place.
Sally-Anne Baxter
Sep 11, 20251 min read
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6 Questions COOs and Leaders ask before Signing off a Project
Approving a project is more than just a formality, it's your single biggest opportunity to protect strategy, budget, and delivery capacity.
Sally-Anne Baxter
Sep 10, 20251 min read
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Project Deadlines are Slipping, Scope is Drifting
Because real alignment isn't created in a single workshop.ย ย It's built in the messy, daily details of delivery, and even the best leaders can struggle to maintain alignment once the real work begins.
Sally-Anne Baxter
Sep 5, 20251 min read
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4 Roles Strategic Leaders should never be doing on a Project
You're doing two jobs, and we know how that works out. Strategic leaders need to be able to steer the ship, not row it.ย
Sally-Anne Baxter
Sep 3, 20251 min read
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Navigating Uncertainty in AI Projects
Like any technology, AI comes with it's own set of risks, from emergence of unexpected capabilities, hallucinations, creative interpretations to unexpected real-world behaviours.ย
Sally-Anne Baxter
Aug 31, 20251 min read
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Goodbye PMO and hello Value Management Office?
There's a growing need to track what truly moves the needle for businesses, not just on-time delivery but measurable ROI, customer impact and strategic alignment.
Sally-Anne Baxter
Aug 29, 20252 min read
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3 Key Exec Questions for Projects
There are 3 key questions every exec should ask at weekly project check-ins. You're getting status updates, you hear what's 'green', but you feel the project is drifting. To shift from status to clarity, you need a different conversation.
Sally-Anne Baxter
Aug 29, 20251 min read
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9 AI Project Challenges and How to Solve Them
Navigating AI Adoption: What's your biggest challenge and how do you solve it? Trying to harness AI can feel overwhelming. It's complicated and it's not SaaS, there are key challenges that need to be faced. From decision paralysis and a lack of skills to trying to grapple with infrastructure, ethics, data, security and change management.
Sally-Anne Baxter
Aug 27, 20251 min read
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Using the Outsider Advantage
Breakthroughs come from integration: Studies of interdisciplinary AI teams found that diverse backgrounds drive higher adoption and more effective outcomes than siloed experts
Sally-Anne Baxter
Aug 21, 20252 min read
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Wagile Project Management isn't going Anywhere
The reality is that the rigid application of either Agile or Waterfall rarely fits the messy reality of complex delivery.ย
Sally-Anne Baxter
Aug 20, 20251 min read
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How Not to Break Project Delivery
Successful projects are more than just on-budget and on-time, real value comes from benefits realisation. You can deliver the best project in the world, but if it doesn't deliver the benefits, then it's all been for nothing. Make sure there are measurable benefits at the start of the project, review them regularly and host post-project reviews with Business Owners.
Sally-Anne Baxter
Aug 18, 20252 min read
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The Difference between Strategy and Success is Delivery
The difference between strategy and success is delivery. Without it, every brilliant idea remains just that - an idea. Brilliant ideas don't deliver outcomes, unfortunately. It's project management that ultimately makes those ideas a reality.
Sally-Anne Baxter
Aug 15, 20252 min read
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5 Steps to Translate Strategy into Delivery
Strategy might be critical but if it can't be turned into outcomes that people can actually deliver, then it's literally not worth the paper it's written on.
Sally-Anne Baxter
Aug 8, 20251 min read
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