She Writes Change

Successful Transformations need 3 distinct voices in the room from day one - Voice of the Customer, Voice of the Employee, Voice of the System.

That "move fast and break things" mentality? It's invaluable in early days. BUT what works at 10 people doesn't work at 100.

Why Transformations Fail (and how to save them). Most transformation failures follow the same pattern. The root causes are rarely technical or financial. They're organisational.

Launching a new digital product across 12,000 retail locations taught me that scale isn't about size, it's about psychology. You can't just double the resources for double the locations. The real challenges are human. Here's what I learnt about scale:

So when I talk about the business risk of siloed delivery, I'm talking from real experience. And I've seen it in so many other places too. Disconnected projects undermine what could be powerful business outcomes, it puts pressure on people already overloaded with change.

Having rescued multiple projects across fintech, hospitality, banking and financial services, I've seen the same warning signs appear again and again.

The difference between strategy and success is delivery. Without it, every brilliant idea remains just that - an idea. Brilliant ideas don't deliver outcomes, unfortunately. It's project management that ultimately makes those ideas a reality.