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She Writes Change
Expert insights on project & programme management, business transformation, and AI. Read practical advice from 15+ years of consulting and delivery experience


๐๐-๐ซ๐ข๐ฌ๐ค๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐จ๐ฎ๐ซ๐ง๐๐ฒ ๐ฆ๐๐ฉ๐ฌ
Customer journey mapping, be it internal of external customers, is more than a fully CX exercise. It's an excellent project planning tool that spots problems before a line of code is even written.
๐๐จ๐ฐ ๐ข๐ญ ๐ฐ๐จ๐ซ๐ค๐ฌ
Map out every touchpoint your customer will have with what you're building. Do this upfront, before you've committed budget. This will let you see and structure processes and features early on, making sure you also spot issues that could blindside you after l
Sally-Anne Baxter
Nov 242 min read
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The most important person in your project kick-off is never in the room.
The team, the sponsors, and the stakeholder are all there. Scope, goals, and timelines are aligned.ย But the most critical voice is missing: the end-user.ย Not the internal client. Not the budget holder. But the person who really matters, whose life or work we are supposed to be improving. When the customer isn't represented from day one, we risk delivering a project that's on time, on budget, BUT isn't fit for purpose.
Sally-Anne Baxter
Nov 171 min read
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Post-Mortems won't save your project
Post-Mortems or Lessons Learned are useful if run properly, of course, BUT they won't save your project. We've normalised learning lessons after delivery, after the damage, after the failure.
But what if there was a better way?
Sally-Anne Baxter
Nov 131 min read
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The ยฃ1,500 Project Meeting
The most expensive thing in your project isn't what you think. It's a the endless one-hour meetings with either the wrong people, or the wrong agenda. And I've seen this everywhere, hell, I've definitely been guilty of it myself in the past!
Sally-Anne Baxter
Nov 111 min read
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The Art of Intelligent Escalation in Project Management
Stop annoying your sponsors: ๐๐๐ฌ๐ญ๐๐ซ ๐ญ๐ก๐ ๐๐ซ๐ญ ๐จ๐ "๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐ญ ๐๐ฌ๐๐๐ฅ๐๐ญ๐ข๐จ๐ง".
Escalate too often, and you look incapable. Escalate too late, and you become a liability. Sound familiar? Before even thinking about your sponsor, ask: "Can my team and I solve this without external help?" and "Is this issue significant enough to warrant executive attention?" This shows you respect your own authority and your sponsor's time.
Sally-Anne Baxter
Oct 291 min read
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Project Management - Fixing Green Light Syndrome
Your project dashboard is a sea of green but you know something's off.ย Your status updates say everything is on track, your weekly reports are all positive. But you know that it's not accurate. ๐๐๐ฅ๐๐จ๐ฆ๐ ๐ญ๐จ ๐๐ซ๐๐๐ง ๐๐ข๐ ๐ก๐ญ ๐๐ฒ๐ง๐๐ซ๐จ๐ฆ๐!
Sally-Anne Baxter
Oct 272 min read
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The Single Pane of Glass Myth
You've integrated all your project dashboards into one view. So why is your Steering Committee still confused?
I've seen organisations invest heavily in Project software and unified dashboards, integrating every project management tool, all to create the perfect "single pane of glass" view.
Then they sit in Steering meetings where executives still ask the same questions: "Are we on track?". "What does this really mean for the business?". "Should we be worried?".
Sally-Anne Baxter
Oct 202 min read
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The Business Risk of Siloed Project Delivery
So when I talk about the business risk of siloed delivery, I'm talking from real experience. And I've seen it in so many other places too. Disconnected projects undermine what could be powerful business outcomes, it puts pressure on people already overloaded with change.
Sally-Anne Baxter
Sep 252 min read
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5 Moves for Proactive Project Delivery
As a project delivery and turnaround specialist, I've learned that the difference between project success and failure isn't about how fast you can put out fires.ย ย It's about preventing them from starting in the first place.
Sally-Anne Baxter
Sep 111 min read
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The Difference between Strategy and Success is Delivery
The difference between strategy and success is delivery. Without it, every brilliant idea remains just that - an idea. Brilliant ideas don't deliver outcomes, unfortunately. It's project management that ultimately makes those ideas a reality.
Sally-Anne Baxter
Aug 152 min read
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