She Writes Change

Launching a new digital product across 12,000 retail locations taught me that scale isn't about size, it's about psychology. You can't just double the resources for double the locations. The real challenges are human. Here's what I learnt about scale:

So when I talk about the business risk of siloed delivery, I'm talking from real experience. And I've seen it in so many other places too. Disconnected projects undermine what could be powerful business outcomes, it puts pressure on people already overloaded with change.

Every team has a strategy deck. Every board signs off on ambitious goals. You have a beautiful Portfolio of projects. But you aren't delivering.

The difference between strategy and success is delivery. Without it, every brilliant idea remains just that - an idea. Brilliant ideas don't deliver outcomes, unfortunately. It's project management that ultimately makes those ideas a reality.