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She Writes Change
Expert insights on project & programme management, business transformation, and AI. Read practical advice from 15+ years of consulting and delivery experience


๐๐-๐ซ๐ข๐ฌ๐ค๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐จ๐ฎ๐ซ๐ง๐๐ฒ ๐ฆ๐๐ฉ๐ฌ
Customer journey mapping, be it internal of external customers, is more than a fully CX exercise. It's an excellent project planning tool that spots problems before a line of code is even written.
๐๐จ๐ฐ ๐ข๐ญ ๐ฐ๐จ๐ซ๐ค๐ฌ
Map out every touchpoint your customer will have with what you're building. Do this upfront, before you've committed budget. This will let you see and structure processes and features early on, making sure you also spot issues that could blindside you after l
Sally-Anne Baxter
Nov 242 min read
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The most important person in your project kick-off is never in the room.
The team, the sponsors, and the stakeholder are all there. Scope, goals, and timelines are aligned.ย But the most critical voice is missing: the end-user.ย Not the internal client. Not the budget holder. But the person who really matters, whose life or work we are supposed to be improving. When the customer isn't represented from day one, we risk delivering a project that's on time, on budget, BUT isn't fit for purpose.
Sally-Anne Baxter
Nov 171 min read
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Post-Mortems won't save your project
Post-Mortems or Lessons Learned are useful if run properly, of course, BUT they won't save your project. We've normalised learning lessons after delivery, after the damage, after the failure.
But what if there was a better way?
Sally-Anne Baxter
Nov 131 min read
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The ยฃ1,500 Project Meeting
The most expensive thing in your project isn't what you think. It's a the endless one-hour meetings with either the wrong people, or the wrong agenda. And I've seen this everywhere, hell, I've definitely been guilty of it myself in the past!
Sally-Anne Baxter
Nov 111 min read
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Stop asking for Project Lessons Learned
Stop asking for "Lessons Learned". Start asking for "Lessons Applied". How many times have you sat in a post project meeting review, listing out all the "Lessons Learned", only see them filed away in a document that's never read again?
Sally-Anne Baxter
Nov 101 min read
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Are you Leading a Project or a Product?
I've delivered both projects and products (from idea to market), and there are significant differences in how you need to approach them.
Many "projects" are actually products in disguise, and that's why they fail to deliver long term value.ย
Sally-Anne Baxter
Nov 31 min read
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The Art of Intelligent Escalation in Project Management
Stop annoying your sponsors: ๐๐๐ฌ๐ญ๐๐ซ ๐ญ๐ก๐ ๐๐ซ๐ญ ๐จ๐ "๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐ญ ๐๐ฌ๐๐๐ฅ๐๐ญ๐ข๐จ๐ง".
Escalate too often, and you look incapable. Escalate too late, and you become a liability. Sound familiar? Before even thinking about your sponsor, ask: "Can my team and I solve this without external help?" and "Is this issue significant enough to warrant executive attention?" This shows you respect your own authority and your sponsor's time.
Sally-Anne Baxter
Oct 291 min read
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Project Management - Fixing Green Light Syndrome
Your project dashboard is a sea of green but you know something's off.ย Your status updates say everything is on track, your weekly reports are all positive. But you know that it's not accurate. ๐๐๐ฅ๐๐จ๐ฆ๐ ๐ญ๐จ ๐๐ซ๐๐๐ง ๐๐ข๐ ๐ก๐ญ ๐๐ฒ๐ง๐๐ซ๐จ๐ฆ๐!
Sally-Anne Baxter
Oct 272 min read
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The Single Pane of Glass Myth
You've integrated all your project dashboards into one view. So why is your Steering Committee still confused?
I've seen organisations invest heavily in Project software and unified dashboards, integrating every project management tool, all to create the perfect "single pane of glass" view.
Then they sit in Steering meetings where executives still ask the same questions: "Are we on track?". "What does this really mean for the business?". "Should we be worried?".
Sally-Anne Baxter
Oct 202 min read
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Tracking Project Success
A project might tick every box during delivery, on time, on budget, stakeholders happy, but fail to deliver the promised business value months later.ย
Without post-implementation tracking, you're essentially flying blind.
Sally-Anne Baxter
Oct 92 min read
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AI won't replace Project Managers
Whilst AI can handle more of the technical and admin work, the uniquely human aspects of project management become MORE critical to success, not less.
Sally-Anne Baxter
Oct 72 min read
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How to Deliver Projects at Scale
Launching a new digital product across 12,000 retail locations taught me that scale isn't about size, it's about psychology. You can't just double the resources for double the locations. The real challenges are human. Here's what I learnt about scale:
Sally-Anne Baxter
Oct 12 min read
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5 Steps to Make Governance your Growth Engine
Is your governance framework balanced? Or is it holding your business back?ย
Sally-Anne Baxter
Sep 291 min read
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The Business Risk of Siloed Project Delivery
So when I talk about the business risk of siloed delivery, I'm talking from real experience. And I've seen it in so many other places too. Disconnected projects undermine what could be powerful business outcomes, it puts pressure on people already overloaded with change.
Sally-Anne Baxter
Sep 252 min read
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How to Identify the Right Project Leader
After years of working in project delivery and transformation, I've seen 3 leadership types stand out.
Sally-Anne Baxter
Sep 242 min read
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5 Human Factors that Make or Break AI Success
It's easy to think that 'digital natives' will adopt new AI tools easily. However, the reality is that training, communication and trust are just as critical, if not more so, for AI projects.
Sally-Anne Baxter
Sep 231 min read
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๐๐จ๐ฎ๐ซ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ง๐๐ ๐๐ซ ๐ข๐ฌ๐ง'๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐จ๐ฃ๐๐๐ญ ๐๐๐ง๐๐ ๐๐ซ
Great Product Managers win markets. But Project Managers make sure that that great idea gets successfully launched to market.
Sally-Anne Baxter
Sep 221 min read
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๐๐ก๐ฒ ๐ฌ๐ฆ๐๐ฅ๐ฅ Project ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ๐ฌ ๐๐จ๐ง'๐ญ ๐ฌ๐ญ๐๐ฒ ๐ฌ๐ฆ๐๐ฅ๐ฅ
It's easy to hope it "will sort itself out", but in projects, small cracks compound fast. That minor delivery hiccup gets pushed to "next week's" agenda again and again, until it becomes a board level crisis.ย
Sally-Anne Baxter
Sep 191 min read
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10 Signs your Project needs a Strategic Execution Partner
Every team has a strategy deck. Every board signs off on ambitious goals. You have a beautiful Portfolio of projects.
But you aren't delivering.
Sally-Anne Baxter
Sep 181 min read
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Making a Success of AI Projects
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๐ซ๐๐ฆ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐ : Itโs a business tool, not a side experiment so apply the same strategic intent, and ROI focus you would to any core investment
Sally-Anne Baxter
Sep 171 min read
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