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She Writes Change
Expert insights on project & programme management, business transformation, and AI. Read practical advice from 15+ years of consulting and delivery experience


The most important person in your project kick-off is never in the room.
The team, the sponsors, and the stakeholder are all there. Scope, goals, and timelines are aligned. But the most critical voice is missing: the end-user. Not the internal client. Not the budget holder. But the person who really matters, whose life or work we are supposed to be improving. When the customer isn't represented from day one, we risk delivering a project that's on time, on budget, BUT isn't fit for purpose.
Sally-Anne Baxter
Nov 171 min read


Post-Mortems won't save your project
Post-Mortems or Lessons Learned are useful if run properly, of course, BUT they won't save your project. We've normalised learning lessons after delivery, after the damage, after the failure.
But what if there was a better way?
Sally-Anne Baxter
Nov 131 min read


The £1,500 Project Meeting
The most expensive thing in your project isn't what you think. It's a the endless one-hour meetings with either the wrong people, or the wrong agenda. And I've seen this everywhere, hell, I've definitely been guilty of it myself in the past!
Sally-Anne Baxter
Nov 111 min read


Stop asking for Project Lessons Learned
Stop asking for "Lessons Learned". Start asking for "Lessons Applied". How many times have you sat in a post project meeting review, listing out all the "Lessons Learned", only see them filed away in a document that's never read again?
Sally-Anne Baxter
Nov 101 min read


The Single Pane of Glass Myth
You've integrated all your project dashboards into one view. So why is your Steering Committee still confused?
I've seen organisations invest heavily in Project software and unified dashboards, integrating every project management tool, all to create the perfect "single pane of glass" view.
Then they sit in Steering meetings where executives still ask the same questions: "Are we on track?". "What does this really mean for the business?". "Should we be worried?".
Sally-Anne Baxter
Oct 202 min read


How to Deliver Projects at Scale
Launching a new digital product across 12,000 retail locations taught me that scale isn't about size, it's about psychology. You can't just double the resources for double the locations. The real challenges are human. Here's what I learnt about scale:
Sally-Anne Baxter
Oct 12 min read


The Business Risk of Siloed Project Delivery
So when I talk about the business risk of siloed delivery, I'm talking from real experience. And I've seen it in so many other places too. Disconnected projects undermine what could be powerful business outcomes, it puts pressure on people already overloaded with change.
Sally-Anne Baxter
Sep 252 min read


3 Key Exec Questions for Projects
There are 3 key questions every exec should ask at weekly project check-ins. You're getting status updates, you hear what's 'green', but you feel the project is drifting. To shift from status to clarity, you need a different conversation.
Sally-Anne Baxter
Aug 291 min read


9 AI Project Challenges and How to Solve Them
Navigating AI Adoption: What's your biggest challenge and how do you solve it? Trying to harness AI can feel overwhelming. It's complicated and it's not SaaS, there are key challenges that need to be faced. From decision paralysis and a lack of skills to trying to grapple with infrastructure, ethics, data, security and change management.
Sally-Anne Baxter
Aug 271 min read


Solving Project Resource Conflicts
Project resource wars aren't just a theoretical issue, they're a real challenge for project managers and teams.
Sally-Anne Baxter
Aug 261 min read


Wagile Project Management isn't going Anywhere
The reality is that the rigid application of either Agile or Waterfall rarely fits the messy reality of complex delivery.
Sally-Anne Baxter
Aug 201 min read


How Not to Break Project Delivery
Successful projects are more than just on-budget and on-time, real value comes from benefits realisation. You can deliver the best project in the world, but if it doesn't deliver the benefits, then it's all been for nothing. Make sure there are measurable benefits at the start of the project, review them regularly and host post-project reviews with Business Owners.
Sally-Anne Baxter
Aug 182 min read


The Difference between Strategy and Success is Delivery
The difference between strategy and success is delivery. Without it, every brilliant idea remains just that - an idea. Brilliant ideas don't deliver outcomes, unfortunately. It's project management that ultimately makes those ideas a reality.
Sally-Anne Baxter
Aug 152 min read


5 Steps to Translate Strategy into Delivery
Strategy might be critical but if it can't be turned into outcomes that people can actually deliver, then it's literally not worth the paper it's written on.
Sally-Anne Baxter
Aug 81 min read
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